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Media Planning Workbook
Media Planning Workbook
Author: William B. Goodrich, Jack Z. Sissors
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire...  more »
ISBN-13: 9780844235028
ISBN-10: 0844235024
Publication Date: 2/9/2001
Pages: 206
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Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Book Type: Paperback
Members Wishing: 0
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