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Media U: How the Need to Win Audiences Has Shaped Higher Education
Media U How the Need to Win Audiences Has Shaped Higher Education
Author: John Marx, Mark Garrett Cooper
Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and J...  more »
ISBN-13: 9780231186377
ISBN-10: 0231186371
Publication Date: 8/21/2018
Pages: 352
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Publisher: Columbia University Press
Book Type: Paperback
Members Wishing: 0
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