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Search - MediaMasters: Insider Secrets from the big names of broadcast, print and social media

MediaMasters Insider Secrets from the big names of broadcast print and social media
Author: Alan Stevens, Jeremy Nicholas

"An invaluable guide, full of insights." THE GUARDIAN Let the pros show you how to handle the media... If you have an important message to get across it pays to learn from the best. This book gives you insider access to the combined knowledge of MediaMasters in fields ranging from politics, sports, weather and news to comic str... more »ips, chat shows, soaps, photography, radio and the internet. Crammed with tips from years of experience it will make you more media savvy, entertaining and news aware, so you are fully prepared for your turn in the spotlight. Featuring: Terry Wogan, Phill Jupitus, Michael Parkinson, Uri Geller, Brian Clough, Alex, Will Carling, Dame Tanni Grey-Thompson, Tim Brabants, Chris Cox, Fay Weldon, Jo Swinson, Rory Cellan-Jones, Phil Hall, Gail Emms, Gered Mankowitz, Neil Mullarkey, Iain Dale, Rebecca Adlington, Michael Aspel, Des Coleman, Dee Caffari, Allegra Mcevedy, George Galloway and Hugh Pym. The authors, both recognised MediaMasters in their own right, have interviewed 25 of the top names in radio, television, print and new media so they can share their insights with you. Whether you're a company spokesperson, sports star, politician, author, entrepreneur, celebrity or budding MediaMaster yourself, the role models in this book provide you with hard won tricks of the trade you can use. PRAISE

"This is an accessible and engaging read - giving real insight into some of the most interesting media operators around. Having interviewed one or two of them myself I can vouch for its authenticity." Jo Matthews - Senior Lecturer, The Centre for Broadcasting & Journalism, Nottingham Trent University "An invaluable guide, full of insights." Martin Kelner - Columnist, The Guardian "If you have any interest at all in understanding how the media works from the inside - it's all here... from near perfect MediaMasters to embarrassing faux pax to spectacular recoveries. This book strips away the nonsense and shows you how to really get the most from media moments... courtesy of those who know. Why was this book not around before?" Paul du Toit, Certified Speaking Professional and former President of the Professional Speakers Association of South Africa "Full of great advice on handling the media from those who've been there and done the soundbite." Pete May - Lecturer at the London College of Communication and author of "There's a Hippo in My Cistern" "My advice to all business owners is to forget what the many PR consultants tell you to do, MediaMasters has loads of practical gems on how to prepare for a media interview. These come from the real world trenches, not a weekend media course. I particularly liked the non-showbiz approaches of Tim Brabants and Iain Dale." Rod Sloane, Small Business Marketing Expert and Best Business Speaker 2008, College of Public Speaking Awards

ISBN-13: 9781905430611
ISBN-10: 1905430612
Publication Date: 4/3/2009
Pages: 208
Rating:

0 stars, based on 0 rating

Publisher: Lean Marketing Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

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