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The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation
The Medici Effect With a New Preface and Discussion Guide What Elephants and Epidemics Can Teach Us About Innovation Author:Frans Johansson Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. — Frans Johansson?s The Medici Effect shows how breakthrough ideas most often occur when we bring conc... more »epts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Clayton M. Christensen—bestselling author of The Innovator?s Dilemma—has described The Medici Effect as “one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.?
Now with a new preface and a reading guide, The Medici Effect is timeless classic that will help you reach your innovative peak.« less