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The Medium and the Message: Television Advertising and American Elections (Real Politics in America Series)
The Medium and the Message Television Advertising and American Elections - Real Politics in America Series
Author: Kenneth M. Goldstein, Patricia Strach
This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address cam...  more »
ISBN-13: 9780131777743
ISBN-10: 0131777742
Publication Date: 11/20/2003
Pages: 176
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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