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Search - Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes (Praeger Studies in Political Communication)

Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes (Praeger Studies in Political Communication)
Meet the Candidate Videos Analyzing Presidential Primary Campaign Videocassettes - Praeger Studies in Political Communication
Author: John Parmelee
Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These vioeocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate.
ISBN-13: 9780275977375
ISBN-10: 0275977374
Publication Date: 3/30/2003
Pages: 144
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Publisher: Praeger
Book Type: Hardcover
Members Wishing: 0
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