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Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing
Merchants and Manufacturers Studies in the Changing Structure of Nineteeth Century Marketing
Author: Glenn Porter, Harold C. Livesay
A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution.
ISBN-13: 9780929587103
ISBN-10: 0929587103
Publication Date: 8/25/1989
Pages: 272
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Publisher: Ivan R. Dee, Publisher
Book Type: Paperback
Members Wishing: 0
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