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Message Effects Research: Principles of Design and Analysis
Message Effects Research Principles of Design and Analysis
Author: Sally Jackson
Messages such as ads, speeches, news stories, school curricula, or even remarks made in a conversation, have distinct properties or effects. The study of these effects and their reporting as generalized claims is a primary task of communication research. In this fascinating and controversial new work, Sally Jackson critiques the methodology behi...  more »
ISBN-13: 9780898623161
ISBN-10: 0898623162
Publication Date: 5/15/1992
Pages: 184
Edition: 1
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Publisher: The Guilford Press
Book Type: Hardcover
Members Wishing: 0
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