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Mexican Americans and the Mass Media: (Communication and Information Science)
Mexican Americans and the Mass Media - Communication and Information Science
Author: Bradley S. Greenberg, Michael Burgoon, Judee K. Burgoon
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from ...  more »
ISBN-13: 9780893911263
ISBN-10: 0893911267
Publication Date: 1/1/1983
Pages: 304
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Publisher: Ablex Publishing
Book Type: Hardcover
Members Wishing: 0
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