Search - List of Books by Michael Schudson
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term." -- Michael Schudson
Michael Schudson is an American academic sociologist working in the fields of journalism and its history, and public culture.
He was brought up in Milwaukee, Wisconsin. He has an undergraduate degree from Swarthmore College, and a doctorate in sociology from Harvard University. From 1976 he was assistant professor at the University of Chicago. In 1980 he joined the faculty of University of California, San Diego, where he was a Professor of Communication and Adjunct Professor of Sociology until 2009. He is currently a full-time faculty member of The Journalism School at Columbia University.
He received a MacArthur Foundation award in 1990.
Total Books: 24
Advertising, the Uneasy Persuasion (1984) more �