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mid-market CRM: Customer Relationship Excellence in Mid Sized Enterprises
midmarket CRM Customer Relationship Excellence in Mid Sized Enterprises
Author: Francis Buttle, Jeremy Cox
This book maps the journey, from development to implementation of a strategic CRM initiative. It explains how to use customer profitability analysis, to identify your best customers and build the necessary marketing strategy to delight them. The focus is the medium size enterprise, where businesses are of a size and complexity that warrant a for...  more »
ISBN-13: 9780954633943
ISBN-10: 0954633946
Pages: 180
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Publisher: InsightExec Press
Book Type: Paperback
Members Wishing: 0
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