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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
Mind Your X's and Y's Satisfying the 10 Cravings of a New Generation of Consumers
Author: Lisa Johnson
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the...  more »
ISBN-13: 9780743277501
ISBN-10: 0743277503
Publication Date: 8/29/2006
Pages: 288
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Publisher: Free Press
Book Type: Hardcover
Members Wishing: 1
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