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Misc Marketing Foundations & Functions
Misc Marketing Foundations Functions
Author: James L. Burrow
Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a high...  more »
ISBN-13: 9780538625456
ISBN-10: 0538625457
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Publisher: Thomson South-Western
Book Type: Mass Market Paperback
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