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Mobilising the Audience (Uqp Cultural and Media Policy Series)
Mobilising the Audience - Uqp Cultural and Media Policy Series
Author: Mark Balnaves
Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X,...  more »
ISBN-13: 9780702232053
ISBN-10: 070223205X
Publication Date: 4/1/2002
Pages: 384
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Publisher: University of Queensland Press
Book Type: Paperback
Members Wishing: 0
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