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Modern Marketing Strategy
Modern Marketing Strategy
Author: Edward C. Bursk, John F. Chapman
Dynamic new marketing concepts and techniques explained by 20 top-level specialists--a definitive answer to how management can meet the increasing challenge of today's rapidly changing market. Hundreds of case histories, examples, charts, diagrams.
ISBN: 126038
Publication Date: 1965
Pages: 360
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Publisher: New American Library
Book Type: Paperback
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