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The Momentum Effect: How to Ignite Exceptional Growth (Financial Times Series)
The Momentum Effect How to Ignite Exceptional Growth - Financial Times Series
Author: Jean-Claude Larreche
One of the most frequent challenges that managers and executives face today is: How do I keep on growing and at the same time, make a profit?' Based on the author's extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn't work anym...  more »
ISBN-13: 9780273712534
ISBN-10: 0273712535
Pages: 289
Edition: illustrated edition
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Publisher: Wharton School Publishing
Book Type: Hardcover
Members Wishing: 0
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