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Monitoring the Competition : Find Out What's Really Going On Over There
Monitoring the Competition Find Out What's Really Going On Over There
Author: Leonard M. Fuld
Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competito...  more »
ISBN-13: 9780471852612
ISBN-10: 0471852619
Publication Date: 2/16/1988
Pages: 224
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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