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Motorsport Going Global: The Challenges Facing the World's Motorsport Industry
Motorsport Going Global The Challenges Facing the World's Motorsport Industry
Author: Nick Henry, Tim Angus, Mark Jenkins, Chris Aylett
?Racing is truly a global enterprise, and it's expanding every year. There is no one more qualified than Chris Aylett to discuss the business of motorsport on a global scale. The racing industry is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality.? ? Steve Lewis, Ow...  more » and the PRI Show, the largest racing industry trade event in the world ?This excellent, readable book looks at the motorsport industry in a new light: that of a business that is on the verge of becoming global in its activities and with some of the aspects of globalisation already in place. It is clear that the motorsport industry is facing opportunities that are unique in scope and scale but will it take them? The authors present intriguing answers to this question. This book is a must read for those concerned about motorsport's traditional clusters, as they need to be forewarned of the challenges and ready with solutions.? ? Professor D. G. Rhys CBE, Director, Centre for Automotive Industry Research, Cardiff University Business School and Member of the UK's Motor Racing Development Board
ISBN-13: 9781403942890
ISBN-10: 1403942897
Publication Date: 10/2/2007
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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