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Multinational Management : A Strategic Approach
Multinational Management A Strategic Approach
Author: John B. Cullen, K. Praveen Parboteeah
MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the ...  more »
ISBN-13: 9780324259902
ISBN-10: 0324259905
Publication Date: 2/19/2004
Pages: 696
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 0
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