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Music in the Marketplace
Music in the Marketplace
Author: Don Cusic
Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He al...  more »
ISBN-13: 9780879726935
ISBN-10: 0879726938
Pages: 189
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Publisher: Bowling Green University Popular Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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