Myth and Rural Culture Author:Paul Cloke The rural culture of the past is reflected in contemporary society by the desire of many people in the developed world to create lifestyles which reflect an idealized vision of a simpler, more organized rural life. This book examines this contemporary reaction, and questions the role of advertisers and the media who create images which are in ... more »fact artificial reflections of the past, rather than the reality of rural life, either past or present.« less