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Naked Marketing : The Bare Essentials
Naked Marketing The Bare Essentials
Author: Robert Grede, Robert Grede
Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a h...  more »
ISBN-13: 9780735201125
ISBN-10: 0735201129
Publication Date: 9/24/1999
Pages: 128
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Publisher: Prentice Hall Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 reviewed Naked Marketing : The Bare Essentials on + 4 more book reviews
Naked Marketing is a handy tool for business managers and entrepreneurs who want to get market smart. Determine your marketing budget,develop a marketing plan, establish a company image, get publicity and visibility without having to pay for it,use mass media, use high-impact copy, layout and design.


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