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More Than A Name: An Introduction to Branding (Design)
More Than A Name An Introduction to Branding - Design
Author: Melissa Davis
How do you make someone choose your shampoo over the other 29 brands on the shelf? That's the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction...  more »
ISBN-13: 9782884790598
ISBN-10: 2884790594
Publication Date: 5/28/2005
Pages: 192
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Publisher: AVA Publishing
Book Type: Paperback
Members Wishing: 0
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