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Network Models of the Diffusion of Innovations (Quantitative Methods in Communication Subseries)
Network Models of the Diffusion of Innovations - Quantitative Methods in Communication Subseries
Author: Thomas W. Valente
This text presents a key to understanding how ideas, products and opinions "take off" and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among ...  more »
ISBN-13: 9781881303220
ISBN-10: 1881303225
Pages: 171
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Publisher: Hampton Press
Book Type: Paperback
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