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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Neuro Design Neuromarketing Insights to Boost Engagement and Profitability
Author: Darren Bridger
Today, businesses of all sizes generate a great deal of creative graphical content, including websites, presentations, videos and social media posts. Most big companies, including P&G, Coke, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing desig...  more »
ISBN-13: 9780749478889
ISBN-10: 0749478888
Publication Date: 2/28/2017
Pages: 280
Edition: 1
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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