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The New Business Road Test : What entrepreneurs and executives should do before writing a business plan
The New Business Road Test What entrepreneurs and executives should do before writing a business plan
Author: John Mullins
This book shows how to assess market opportunities. Building on lessons learned by studying numerous entrepreneurs, the book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. These seven domains address the central q...  more »
ISBN-13: 9780273663560
ISBN-10: 0273663569
Publication Date: 9/13/2004
Pages: 288
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Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 1
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