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New Corporate Ventures: How to Make Them Work
New Corporate Ventures How to Make Them Work Author:Ralph Alterowitz, Jon Zonderman Internal corporate venturing has been adored and blasphemed by corporations for decades. Surfacing again in the 90s during the dot-com explosion as an integral part of a corporation's diversification strategy, it has again fallen on hard times. However, it remains one of the most viable vehicles for corporate growth with the greatest degree of c... more »orporate oversight. As in any other area of endeavor, it is a matter of doing it right. Studieshave shown that companies fail to launch new corporate ventures successfully between 80-90% of the time. New Corporate Ventures - How to Make Them Work shows corporations how to manage the risk by helping them understand and adapt the venturing process to fit within the framework of its own corporate culture. This definitive treatment of internal corporate venturing is based on extensive analysis of the venture capital process practiced by the blue-ribbon group of venture capitalists. Establishing a new venture within a large corporation is in many respects similar to independent start-up ventures. The generic model presented in this book was the basis of IBM's spawning of many new ventures during the 80s that later became significant revenue generating business units. Written from and for the corporate perspective by an IBM executive, the book guides corporate management in harnessing the drive, genius, and success of the intrapreneur and applying them to new corporate ventures. In New Corporate Ventures, Ralph Alterowitz delivers a detailed blueprint for setting up and implementing new ventures with the highest probability of success. Step by step, he shows: * How to systematically evaluate potential ventures and determine which ones to back
* How to go through a nurturing process using methods developed by venture capitalists
* How to prepare a "New Business Charter" that defines in writing the relationship between the corporation and new ventures New Corporate Ventures shows that it is easier to do it right the first time-without expensive mistakes or calculations. Alterowitz and his collaborator have co-authored a new book Financing Your New or Growing Venture also available through this site« less