Skip to main content
PBS logo
 
 

Search - New Economy Excellence Series, New Economy Expression: Redefining Marketing in the Multichannel Age

New Economy Excellence Series, New Economy Expression: Redefining Marketing in the Multichannel Age
New Economy Excellence Series New Economy Expression Redefining Marketing in the Multichannel Age
Author: David Mercer
The aim of this series is a simple one - to help managers create and sustain competitive — advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environm...  more »
ISBN-13: 9780471500087
ISBN-10: 0471500089
Publication Date: 9/12/2001
Pages: 272
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.