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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands
Author: Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors?s acquisitions of Land Rover and Jaguar; Lenovo?s purchase of IBM?s ThinkPa...  more »
ISBN-13: 9780071782890
ISBN-10: 0071782893
Publication Date: 6/15/2012
Pages: 320
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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