Skip to main content
Swap Used Books - Buy New Books at Great Prices!
How To Swap Books
Sign Up
Search 
Kiosk
PBS Market (New Books)
Book Browser
Advanced Search
Books Posted Today
Member Book Reviews
Award Winning Books
NYT Best Sellers
Amazon Best Sellers
Most Traveled Copies
Club Wish List
Login
Community
Discussion Forums
Book Lists
Blog
Donations
Box-O-Books
Maps
The Eclectic Pen
Fun Stuff
Top 100
Pulse of PBS
Spread The Word
Photo Gallery
Recipes
Club Tag Cloud
Member Testimonials
Help Center
Kiosk
PBS Market (New Books)
Go Shopping
Buy Credits
Buy PBS Money
Upgrade Membership
Gift Certificates
Transfer Credits
Search -
The New Global Marketing Reality
The New Global Marketing Reality
Author:
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provi... more »
Author:
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provi... more »
ISBN-13: 9781403905208
ISBN-10: 1403905207
Publication Date: 1/17/2004
Pages: 320
Rating: ?
ISBN-10: 1403905207
Publication Date: 1/17/2004
Pages: 320
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Marketing >> General
