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The New Guide to Student Recruitment Marketing
The New Guide to Student Recruitment Marketing
Author: Virginia Carter Smith and Susan Hunt
Section One: Marketing - Exploring the Concept — Section Two: Market Research - Putting Data to Work — Section Three: New Markets - Recruiting Adults and Others — Section Four: The Personal Touch - Getting Closer to Your Prospects — Section Five: Students and Alumni - Recruiting Person-to-Person — Section Six: Publications - Communicating Frankly and...  more »
ISBN: 230547
Publication Date: 1986
Pages: 95
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Publisher: CASE
Book Type: Paperback
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