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The New Guide to Student Recruitment Marketing
The New Guide to Student Recruitment Marketing Author:Virginia Carter Smith and Susan Hunt Section One: Marketing - Exploring the Concept — Section Two: Market Research - Putting Data to Work — Section Three: New Markets - Recruiting Adults and Others — Section Four: The Personal Touch - Getting Closer to Your Prospects — Section Five: Students and Alumni - Recruiting Person-to-Person — Section Six: Publications - Communicating Frankly and... more » Effectively
Section Seven: Recruitment Tools - Using Film and Slide Shows
Section Eight: Advertising - Building Awareness in Your Market« less