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New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance
New Marketing Strategies Evolving Flexible Processes To Fit Market Circumstance
Author: Ian Chaston
The various trends in marketing strategies have unfortunately been accompanied by a somewhat divided attitude amongst academics, some favouring classic strategic marketing, others proposing that relationship marketing is the better way, while still others suggesting small firms marketing as offering more. As a result both students and practition...  more »
ISBN-13: 9780761962021
ISBN-10: 0761962026
Publication Date: 9/13/1999
Pages: 208
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Publisher: SAGE Publications
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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