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New Media/Same Message: Marketing to the Imagination in a Technology-Driven World
New Media/Same Message Marketing to the Imagination in a TechnologyDriven World
Author: Paul Postma
Controversial advice on appealing to age-old desires wtih space-age technology. Paul Postma, the contrarian marketing guru, proves that even as technological advances are channging the world, the reasons people make buying decisions have remained the same for centuries. In this timelss yet unorthodox treatise, Postma unveils the essence of marke...  more »
ISBN-13: 9780070526754
ISBN-10: 0070526753
Publication Date: 10/30/1998
Pages: 176
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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