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New Products Management
New Products Management
Author: C. Merle Crawford, C. Anthony Di Benedetto
NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of pe...  more »
ISBN-13: 9780070275522
ISBN-10: 0070275521
Publication Date: 8/16/1999
Pages: 560
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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