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New Products Management
New Products Management
Author: C. Merle Crawford, C. Anthony Di Benedetto
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, m...  more »
ISBN-13: 9780072471632
ISBN-10: 0072471638
Publication Date: 6/26/2002
Pages: 588
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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