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The New Public : Professional Communication and the Means of Social Influence (Cambridge Cultural Social Studies)
The New Public Professional Communication and the Means of Social Influence - Cambridge Cultural Social Studies
Author: Leon H. Mayhew
Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influ...  more »
ISBN-13: 9780521484930
ISBN-10: 0521484936
Publication Date: 9/28/1997
Pages: 344
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Publisher: Cambridge University Press
Book Type: Paperback
Other Versions: Hardcover
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