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The New Rules of Marketing: How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry
The New Rules of Marketing How to Use OnetoOne Relationship Marketing to Be the Leader in Your Industry
Author: Frederick Newell
"Fred Newell has pulled together the basic principles for marketing in the 21st century. The year 2000 is just around the corner. DonOt wait until then to update yourself." NStanley Marcus, Chairman Emeritus, Neiman Marcus. Fred Newell, "The Father of Database Marketing," shows in The New Rules of Marketing how you can use dramatic new technique...  more »
ISBN-13: 9780786312283
ISBN-10: 0786312289
Publication Date: 5/1/1997
Pages: 320
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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