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Search -
New Service Management : Creating Memorable Experiences
New Service Management Creating Memorable Experiences
Author:
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new ... more »
Author:
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new ... more »
ISBN-13: 9780761917427
ISBN-10: 076191742X
Publication Date: 1/2000
Pages: 344
Rating: ?
ISBN-10: 076191742X
Publication Date: 1/2000
Pages: 344
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Business Culture >> Organizational Behavior
- Business & Money >> General
- Business & Money >> Processes & Infrastructure >> Customer Relations
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Research
