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The New Strategic Brand Management: Advanced Insights and Strategic Thinking
The New Strategic Brand Management Advanced Insights and Strategic Thinking
Author: Jean-Noel Kapferer
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The new edition bui...  more »
ISBN-13: 9780749465155
ISBN-10: 0749465158
Publication Date: 2/28/2012
Pages: 576
Edition: Fifth Edition
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Publisher: Kogan Page
Book Type: Paperback
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