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New Strategies in Higher Education Marketing
New Strategies in Higher Education Marketing
Author: James A Burns, Thomas J Hayes
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, ?how-to? applications of marketing thought and theory for the ...  more »
ISBN-13: 9781560241980
ISBN-10: 1560241985
Publication Date: 10/16/1991
Pages: 179
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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