Noble Rot A Bordeaux Wine Revolution Author:William Echikson "Echikson's understanding and explanation of how the business works...is fascinating and easy to swallow."Michael Philips, Wall Street Journal For wine lovers the world over, Bordeaux is the center of the universe. But in the past two decades, revolutionaries have stormed its traditional bastions, making their markand ... more »their fortunesmodernizing the production and marketing of wine. Noble Rot introduces us to the figures who epitomize the changes sweeping Bordeauxthe noble family behind Château d'Yquem; a stonemason turned winemaker whose wine, made in a garage, sells for $100 a bottle; the Maryland-based critic Robert Parker, whose opinion routinely makes or breaks a wine; the New World operations that have used branding to undercut Bordeaux's supremacyand delves into the mysteries of the legendary classification of 1855. 23 illustrations.« less