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A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics and Management)
A Nonparametric Approach to PerceptionsBased Market Segmentation Foundations - Interdisciplinary Studies in Economics and Management
Author: Josef A. Mazanec, Helmut Strasser
The new series edited by the Jubiläumsstiftung of the Wirtschaftsuniversität Wien aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style ...  more »
ISBN-13: 9783211834732
ISBN-10: 3211834737
Publication Date: 1/30/2001
Pages: 208
Edition: 1
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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