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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
Nonprofit Strategic Positioning Decide Where to Be Plan What to Do
Author: Thomas A. McLaughlin
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a s...  more »
ISBN-13: 9780471717492
ISBN-10: 0471717495
Publication Date: 3/3/2006
Pages: 272
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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