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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
Olympic Turnaround How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
Author: Michael Payne
Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess--Jesse Owens, Mark Spitz, Nadia Comanesci--but also of tragedy and disgrace--the Israeli hostages in Munich, the Salt Lake City bidding scandal, payola to influence scoring. By 1980, the modern Olympic movement was gaspin...  more »
ISBN-13: 9780275990305
ISBN-10: 0275990303
Publication Date: 1/30/2006
Pages: 368
Edition: New Ed
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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