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The One to One B2B : Customer Relationship Management Strategies for the Real Economy (One to One)
The One to One B2B Customer Relationship Management Strategies for the Real Economy - One to One
Author: Don Peppers, Martha Rogers
Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy would be fragile. One false move, even the slightest slip and--boom!--everything around you could shatter. — Nowhere does this frightening image seem m...  more »
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ISBN-13: 9780385494090
ISBN-10: 0385494092
Publication Date: 5/22/2001
Pages: 368
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Publisher: Currency
Book Type: Hardcover
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