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Orchestrating Success: Improve Control of the Business with Sales Operations Planning
Orchestrating Success Improve Control of the Business with Sales Operations Planning
Author: Richard C. Ling, Walter E. Goddard
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive positio...  more »
ISBN-13: 9780471132271
ISBN-10: 0471132276
Publication Date: 5/5/1995
Pages: 176
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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