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Out of Context: A Creative Approach to Strategic Management
Out of Context A Creative Approach to Strategic Management
Author: Cynthia Wagner Weick
Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, Wagner Weick has assembled a set of challenging ...  more »
ISBN-13: 9780324274127
ISBN-10: 0324274122
Publication Date: 2/2/2004
Pages: 224
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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