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Outsmarting the Competition: Practical Approaches to Finding and Using Competitive Information
Outsmarting the Competition Practical Approaches to Finding and Using Competitive Information
Author: John J. McGonagle, Carolyn M. Vella
Keeping track of competitors is a crucial element in the survival and growth of any business. Finding and developing information about business rivals can be a legitimate and powerful strategy - but how can this information be accessed? "Outsmarting the Competition" provides a practical approach to gathering competitive information and developin...  more »
ISBN-13: 9780942061062
ISBN-10: 0942061063
Pages: 388
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Publisher: Sourcebooks Inc
Book Type: Hardcover
Other Versions: Paperback
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