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The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose
The PR Crisis Bible How to Take Charge of the Media When All Hell Breaks Loose
Author: Robin Cohn
During a crisis situation, it's often too late to start figuring out what to do says crisis management expert Robin Cohn. If unprepared, a CEO could sink a corporation, not necessarily due to the crisis itself, but from the handling of it. The PR Crisis Bible is designed to aid any corporation, institution, government agency, CEO, or political...  more »
ISBN-13: 9781419681691
ISBN-10: 1419681699
Publication Date: 1/30/2008
Pages: 352
Rating:
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Publisher: BookSurge Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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