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Packaging the Brand (Required Reading Range)
Packaging the Brand - Required Reading Range
Author: Gavin Ambrose, Paul Harris
Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to...  more »
ISBN-13: 9782940411412
ISBN-10: 2940411417
Publication Date: 4/6/2011
Pages: 208
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Publisher: Ava Publishing
Book Type: Paperback
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